Why Digital Marketing is Important For Business???

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Digital marketing is a modern concept that need a new way of approaching customers and new process of understanding how customers acts compared to traditional marketing. While reaching customers, Digital Marketing makes put together the use of internet, mobile devices, social media, search engines, and some other channels. It is a modern type of marketing which uses the digital platform.

Marketing does not means that we have to go to door by door and do the marketing. Using digital marketing we can do marketing by sitting at home. Digital Marketing uses the modern platform like Facebook, YouTube, Google, Instagram for marketing. It is invented of two words digital and marketing. Digital means using those electronics devices and doing marketing by the use of electronics devices. It is uprising day by day because almost 90% are using internet in their daily life. Usually they spent most of their time surfing in social media like Facebook, Instagram, twitter, etc.

Difference Between Traditional Marketing & Digital Marketing

A Good marketing strategy finds and keep customers. But with lots of marketing options, it can be quite difficult for companies to find how to allocate marketing money efficiently. Now more than ever, people spend more time on internet than spending time in reading books or magazines, or even watching TV? For this reason, marketing is drifting away from traditional to digital platform.  Digital marketing provide companies unique and powerful ways to market to prospective customers where they spend their money and time! Here are some basics differences about traditional marketing and digital marketing.

Traditional Marketing:

Traditional marketing has been done through,

  • -TV
  • -Magazines
  • -Newspaper
  • -Radio
  • -Mail

Digital platform has many channels, but the top 4 are

  • -Email marketing
  • -Search Engine Optimization (SEO)
  • -Content Marketing (related to SEO)
  • -Paid Search (PPC)
  • How Digital Marketing helps to grow your business?
  • -Stronger form than traditional style
  • -Search rankings improves the results
  • -Expanding the customer base
  • -Creating reliable branding
  • -The power of SEO is incredible
  • -Carrying a strong social media presence
  • -Targeting the potential audience
  • -Email marketing for visitors
  • -Mobile friendly 

Digital marketing has many advantage over traditional advertising when it comes to especially targeting audience. Digital marketing provides campaigns to target on gender, age, interests, location, and past purchasing behavior as well. This activity allows companies to get their message in front of the right customers. If we consider platforms like Google and Facebook AdWords. It can show ads for a company’s products and services that almost perfectly with what those customers are searching for. Selling clothes? Google and Facebook ads can target people looking for clothes just like the ones you offer.

5Ds of Digital Marketing:

  • Digital Data
  • Digital Technology
  • Digital Media
  • Digital Devices
  • Digital Platform
Marketing Ideas Share Research Planning Concept

Careers Opportunity in Digital Marketing

Digital Marketing Training Program helps you to seize the gret opportunity to accelerate your career & financial status where you always desired it to be. This Course is designed for professionals looking to develop as well as enhance their skills with the latest digital marketing techniques and concepts applicable to roles in marketing management, advertising and branding .After completion of the course, students will develop a comprehensive digital marketing strategy which includes search marketing, social media, and email campaigns, to receive a certificate in digital marketing.

To create a Brand awareness: More and more people will get to know about your brand.

Acquisition and lead generation: Will help to reach people who’ve never bought from you before and bring them into your buyer’s journey.

Growth from the existing customers: Those people who’ve already bought from you before to buy more frequently and buy a different kind of product.

How Digital Marketing is Beneficial For Small Business?

The demand of Digital Marketing never falls in the market, it’s always increasing because the world is growing day by day.

  • It saves a lot of time and money.
  • Easy to share and adjust.
  • Easy to reach to the audience.
  • Increase in the number of sales.
  • Brand the company.
  • Easy to work with marketing channels.
  • Better ROI.
  • Wide and dynamic carrier opportunities.

What Services Do Digital Marketing Agency Provide ?

A worthy and acceptable digital marketing strategy can help in your business to make your presence in the online marketing. Digital marketing expand your brand awareness as well as encourages customer engagement through digital media. Digital marketing is a very important tool in today’s market and it has the ability to excel all the traditional marketing tools.

It makes perception to bond with a leading digital marketing agency to gain the maximum benefit from online marketing strategies which define your requirements from the digital marketing services. Our experts will work with you to craft custom made solutions for your target market to help your business to succeed in the digital age.


Search Engine Optimization:

SEO is always been at the top of iSmartsLab’s services list, because it affects all online marketing strategies. SEO is essential to ensure your website shows up in online searches. Without effectual SEO, expected customers may never get to see any of your digital marketing efforts.

Search Engine Marketing:

While SEM and SEO both depends on keywords that’s where the similarity ends. However, SEM strategies imply paying a search engine to place the website in front of customers. It’s sharply associated to pay-per-click advertising. Along with SEM, you choose keywords related with your products and services and pursuit advertisements around them.

Social Media Services:

To do the trick at social media you need a detailed knowledge of each platform you’re using. Different social media networks attract different audiences, so you can reach out to the exact client to match your business aims. There are about more than 2 billion social media consumers worldwide, that’s a vast audience for your goods and services. Social media marketing imply increasing awareness of your brand by sharing content and engaging with audience.

Google Ads:

Google Ads has the most experienced platform for paid search, greatly outperforming competitors like Bing Ads. Usually, it allows advertisers to set a daily budget for each campaign and choose bids for each ad group as well as keyword. Campaign settings contains features such as ad schedules, location settings, and mobile device settings too. Adding to that, the Ads Keyword Planner allows you to analyze and evaluate the power of keywords for your campaigns.

Email Marketing :

Email Marketing is one of the earliest digital marketing strategies but one of the best ways to generate leads. Managing an email contact list and targeted product offers is an necessary part of email marketing. It’s also very time-consuming and complexed . We have the skill to handle all of these aspects easily. We will help grow your email list, come up with engaging campaigns which will drive conversions, as well as set up effective mailing campaigns.

WhatsApp Marketing:

As you know how popular WhatsApp is in whole world as well as in India. Almost everyone uses WhatsApp and check whatsapp messages more frequently than any other application. So why not we use this platform to grow business. Well, we provide ready to use web-based whatsapp marketing service to promote your Company.

We offer whatsapp whitelabel reseller account which will allow you to manage independently all your sub-resellers and users with complete control over volume of credits you want to assign to your clients at your prefered rate.

Whatsapp Business:

WhatsApp Business simply allows you to safely and securely message your customers directly within the WhatsApp messaging platform. The major advantage over SMS is that WhatsApp is tied directly to a person’s phone number and provides a business profile rather than a string of digits.

This allows customers to immediately know who they are chatting with and receiving messages from. WhatsApp Business also allows reliable information, providing companies the additional benefit of knowing what messages have been delivered.

Bulk SMS :

It is a SMS channel used to send SMS to a large group of customers and examine to be cheaper than messages sent from your phone. Sending messages in bulk gives it its name and is far better than conventional methods of marketing and email marketing as SMS has higher open rates than emails. They are opened within a few minutes of receiving and customers are likely to be aware of things that creates interest on them.

Re-Targeting :

Digital Marketing Is Important For Business – Re-targeting will provide you a second chance with people who have visited your website and then left without purchasing anything. We will place a tiny piece of code on your website that drops a cookie onto the computer of everyone who visits your site.

Every time they browse, this cookie prompts our retargeting provider to display your ads. This is a great way to remind targeted clients about your products or services and can attract them back to your site when they’re ready to spend money.

Content marketing and Optimization :

Content marketing uses the ancient art of storytelling to expand brand awareness. It aims at building a well bonded relationships with targeted clients and establishing your brand as a partner in satisfying their needs. It’s a ingenious way of winning customers without direct advertising. Explanatory content is a type of content marketing that targets to answer questions that potential clients might have. In this way, we establish your company as best in their eyes.

Affiliate Marketing :

Affiliate marketing is the practice to advertise products or services through links on websites. These sites sign up to affiliate marketing program and receive a commission when referrals generate sales that offers more choices to affiliates to monetize their sites while offering higher return on investment.If you are looking to leverage this Pay, then iSmartsLab can help you with our affiliate marketing services.

As we know, the world has became digital today and digital marketing plays a significant role for the growing companies. It is cost-efficient than conventional marketing ideas, quite easy to reach the target audience, and it creates many job opportunities.

Digital Marketing is a great job option for today’s yhouth. We are offer different types of digital marketing internship including blogging, content marketing, SEO, Social media marketing, Google AdWords, App marketing, Youtube marketing, and Email marketing. The only reason more and more companies are looking for digital marketing is that it is cost effective, easy, it has a high engagement ratio and it shows immediate results.

The internship is provided by well trained professionals who are perfect for training.

What are the Advantages of learning Digital marketing :

Greater engagement:

Digital Marketing Is Important For Business allows your businesses to stay relevant by engaging with customers through different digital media sources. It will allow you to answer customer’s questions, interact and even generate sales.

Brand development:

Your Businesses can use digital platforms to build your company’s brand and reputation. A website, a blog featuring quality and quality articles, are some of the ways through which your business can build its brand.


Digital marketing allows your ad campaigns to be visible in any part of this planet. It gives small start-ups an opportunity to go global via digitalplatform.

Low cost:

Marketing through digital platforms offers a more alternative to the traditional method.
With just a few bucks you can subscribe to a digital marketing provider.

A Huge return on investment:

Nothing matters more to a company than the return on the investment it usually makes. Digital marketing provide big return on small investments.

Easy to measure:

Compared to traditional methods where a company has to wait weeks to evaluate the accuracy of a campaign, with a digital campaign you can observe immediately how an ad is performing.
  You Will Learn Digital Marketing Is Important For Business :

  • use those tools such as WordPress, Google AdWords and Google Analytics and for your Google Analytics Certification exam.
  • To Create content for promotional purposes.
  • Develop a successful marketing strategy to position a brand and maintain its reputation and build a website too.
  • To Build, optimize and analyze Pay Per Click which includes Google Ads and Facebook campaigns and are prepare for Google Certification exams along with Facebook Blueprint Certification exams.

Tools that will help you while designing a good quality image

  • A Basic Photoshop training with tools and panels.
  • Designing with layers along with channels and masks.
  • Picture resizing tool for use on the image.

These will help you in improving in market research and analysis for finding new keyword ideas and finalizing the keyword.

  • SEO-Search engine Optimization.
  • Google Keyword Planner.
  • Business analysis and categorization.
  • Keyword Research and Competition.

On the growing opportunity and market demand for digital technologies, Ismartslab provides internships in digital marketing as well as we trains people in all types of digital marketing platforms. Ismartslab is the best training institute in Bhubaneswar. Internship from Ismartslab is a guarantee of your career growth and a better job along with better salary.

ISmartsLab heartily invite you to consider using us whenever your business needs any kind of Digital Marketing related service. You see, we make things happen in very differently than the other companies, and we believe we can offer incredible experience for you if you’ll give us a try.
However, It doesn’t matter what you need or how or when you need it by – we can provide you the outstanding result at a affordable price, each and every time. All you have to do is tell us your requirements and rest we will do.

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